That guy you’ll need
In a saturated market where a realistic market share for your business can sometimes be possibly less than 1%, so finding someone who can push your products to the audience is a crucial must.
Enter the marketeers, they are essentially the enforcers of sales; Setting up campaigns, planning campaigns, attending meetings, and executing campaigns to create a sustainable ripple effect to sell the product to the public. Talented marketeers is a must for every business in this time of the candidate-driven market, but the truly great marketeers are somewhat the most sought-off talent in today’s online world. Recruiting marketeers are like buying products. You get what you pay for. If you put in little effort, you will get a poor marketeer, vice versa. In this article you can learn a few tips on how to attract the right one for the job.
An ocean full of talent
First off, you should collect a list of people who can be a great potential hire, this can be done through job fairs, and getting recommendations from other professionals. Now, thanks to the Internet, it has been easier to curate a talent pool with networking sites (e.g. LinkedIn). With these tools in hand, you’ll always have options.
Collect profiles of those applicants who showed interest in your company during job fairs, and on job posting sites, this way you know these applicants have initially seen your company as a point of interest and they’ll be more inclined to respond to you in a more positive manner.
Making a brand attractive does not only bring in potential customers, but also people who’d totally love to work with or for you, and it would also give them a fine addition to their portfolio.
Fostering mutual respect
Before jumping into offering a potential marketeer position, pay, and amenities– a slow but gradually progressing relationship must be formed between you and the marketeer first, through constant communication, reach out on a regular interval, take consultation from him if possible. You must respect his time and in turn he will respect you and what you have in mind. If you install him, and do not collaborate with him, his end result will reflect your effort. No marketeer can get going without proper understanding of the brand, and the necessary training.
Set up calls or meetings between the marketeer and your customer, social proof and direct testimonials from passionate customers are like sweet music for marketeers and are some of the best proofs you can get to convince them to work for you. The more you have, the better. And you can be sure that the marketeer would seek to maximize this in the future.
The competitive scene
Marketeers are competitive creatures, and thus, your offer must be competitive and industry-standard, or better. Show that it’s worth it working for you and your brand and provide a potential challenge to retain engagement, marketeers are natural-born problem solvers and they will need problems to solve.
Open to possibilities
Sometimes there isn’t time for that brilliant talent you’re looking for and it can’t be possible to wait for that. You should be flexible with the options you have, like for example, someone with too little or no experience as long as the candidate is sociable and is able to work harmoniously with colleagues, as that aspect is nigh unteachable. You can, however, teach the marketeer the ins and outs of your company and fill in that lack of experience over time and this can be done much faster if the candidate has a high level of aptitude.
Summing it all up, looking for marketeers is as grueling a task as actually selling your product. Given the rise of more businesses crowding the market, so does the competitiveness of marketeers. Finding an excellent marketeer is as good as finding a diamond in the rough.
There are some sites that can help you find the right one for the job:
The good thing about these sites is, that they all have plenty of untapped talent, and are not harvested like eg. Upwork.
- Onlinejobs.ph – simple job posting site, that works just like a bulletin board, easy posting and specifying job requirements if you are looking for Filipino workers.
- PortfolioMNL.com – specialized on creative types of jobs like graphic, logo design, video and the like.
- Sourcefit.com – low rates, outsourcing focused on small-businesses.